Follow Up Sales 101

Simple sales: What is it and how do I know when I have complicated the process? Finding the answer to this question can be the key to increasing your personal sales as well as your company sales. Many are surprised at what simple can do for their increase in production.

The first thing we will look at is what is done to complicate the sales process and why you should or should not use certain terminology. What this means is that you can describe your product or service using highly technical terms that seem very simple to you, but the customer is totally lost. An example I personally experienced was when I was buying a car the salesman was explaining how the engine was controlled by a complicated computer which he named and tried to explain the process in which it operated. He told me of the process in which it was to control all the decisions in split seconds and all that did was to confuse me and sent me home to find out what the hell he was talking about. He was very knowledgeable of his product but not of his customers.

I only needed to know it had the best computer in the auto industry and I would have been satisfied and probably purchased the car that day, but instead I went to another dealer and purchased the car from a salesman that made the sale a simple process in which I was very comfortable. I have had other situations in which I left totally confused about electronic items. Many have walked into a electronic store to buy a TV and after the sales person tries to dazzle them with all the specs on the TV they leave and go to Wal-Mart and get what they intended to purchase from a specialty store.

Lets talk about these mega electronic stores, because I’m sure most have been to them and have been approached by sales people. Most have come into the store because of an advertisement of a great price on an item that they want. Let’s say they seen an ad for a 50 inch TV for $698.00 and they want that big screen today . You are approached by a sales person who says that is a great price, but the quality is not the top and then they want to show you if you spend just $300.oo more you can get this 42” that gives you 1000 pixels 70 mhz and the picture quality that is second to none. Without trying to the sales person has just told you that the advertised TV is a piece of crap and you would be stupid to purchase one. Instead they should use a simple sales technique that would show you what the difference is and let you make the decision never saying anything about quality.

The approach that successful sales people make is: I’ glad you came in today I can see that you know a bargain when you see one. Would you like to see what else is available and how the other tech stuff works to improve the TVs we have?

Most people will respond to this approach positively and then sales people can give positive reasons why this technology is different from the other. Most are going to stay with their original plan and purchase the biggest TV they can get for their money, but they will remember you and how you showed the different options and when they need something else in the electronic field they will seek you out if you are staying in touch with them.

Simple sales is really a way to make it easy for customers to do business with you the examples above can be used in any industry. It will increase your sales and with the combination of follow up you can be in the top 2% of the entire industry you are in. There are many examples of how uses people confuse customers into not purchasing so if you can take a look at what you are doing you might find that you have done a couple of these things and change your approach. I hope this can help you become one of the best because you and your family deserve it.

Bob Callahan

Simple Success (Not Easy)

followup101@gmail.com

Increase simple and increase business, that is the plain and simple truth and many will not get this at all. Everyday many are complicating business so much that they are confusing customers and they are walking out the door and looking for someone to simplify the process so they understand and can buy with confidence.

People don’t buy complicated, but they will buy simple. Customers want to understand what they are purchasing and if you make the process simple they will do business with you. Don’t use technical terms or words that you looked up in the dictionary last night to impress customers, they do not care about how educated you are they just want simple ways to understand their purchase.

Getting to the level of understanding for customers is key to increasing your business. Now this is not saying that all customers are not educated and you need to talk down to them, but you need to be talking with them. You are the expert at your business and you can find the terms that simplify how customers will understand it.

Increase simple increase business just makes since if you think about it. I’m sure you have tried to purchase a product and just did not connect, it probably came down to that fact that whoever you were talking to was not talking with you but down to you and you just did not appreciate the treatment. Another problem might have been that the person you were talking to just did not know much about what they were talking about.

There are other problems connected with people, but if they had increased simple it would have probably increased their business. Complicated situations are what people try to avoid so you need to remember to simplify the process. Are you up to the challenge to increase simple increase business?

Bob Callahan

Simple Success (Not Easy)

followup101@gmail.com

After the sale follow up is the single most important thing that companies can do to create a great relationship with their customers. This type of contact with customers is an invaluable resource to show customers that your company is different and cares about them.

Personalization of customers is a step in follow up after the sale that will set you apart from companies that are focusing on sales and not the service of customers this ensures long term success in business. Customers respond to being treated as people and not as numbers they will tell others if they are treated with respect and send more customers to your company.

This type of after the sale follow up contributes more than just sales and that is respect for your company and employees. Your employees become proud of their company and what it stands for. Respectful employees will not lay out of work and tell others that their company respects them which attracts great employees to seek employment with your company.

Will after the sale follow up work for your company? YES it is for every company that will personalize and make their customers feel special. With the type systems available to your company today you can contact customers with personal type messages and spend very little time doing this.

http://www.youtube.com/watch?v=-dbIginL31I

Being passionate about customers is what is needed in today’s market, customers deserve it and will reward any company that is willing to put customers first. Many companies out here are treating customers unfairly with fine print of such things as return policies and giving them less than the basic 30 days to return items for refunds.

http://www.youtube.com/watch?v=L2oDiGQ8VOw

If your company steps up and shows customers that you want them to have a pleasant experience with your company then they return time and time again. I would challenge you to write down any company that has contacted you on a consistent basis and made you feel that you mattered as a customer.

Full follow up customer service that is completely geared towards customers is what your company needs to be doing on a daily business. Every customer deserves your best even if they do not give you their best. Do this and even the customers that are the hardest to deal with will become your most loyal advocates for your business.

I am very passionate about this subject and know that customers deserve your best. We have a plan that can be custom tailored to your business and give you the advantage that your business deserves.

Bob Callahan

Simple Success (Not Easy)

followup101@gmail.com

Mass personalization what is it and how do I do it? This may seem like a new term to many, but it is what many call giving personal service to customers that have done business with them. Mass market advertising has become so expensive that only the large companies with massive funds can afford it.

The way to compete with that is to personalize your service with customer service and make sure you are keeping your customers happy with your product and services. This will keep your customers coming back and giving your company a thumbs up to others that keeps it growing in today’s economy.

Competition now is fierce and what you do to make your company stronger on a day to day basis will determine how you will survive. Smaller companies need to look at making their local presence strong and keep customers coming back for their needs. Any local company can enhance their presence in their local community and ensure their survival in today’s economy.

Anything from local hardware stores, restaurants, veterinarians and local home improvement companies can survive with mass personalization. Innovative ideas that offer personal service along with competitive pricing always have customers returning when they feel that they are customers and not just a number to the company.

The Internet has allowed small local businesses to get their message in front of many potential customers and let them know that they are open and will do their best to give the service and pricing that keeps customers coming back. The most important thing that the small local business can do is to let the potential customers out their know they are still in business and open to serve their needs.

Mass personalization is a way for local businesses to be found on the same pages as the big companies. This shows that your services or products are available and are just as good of quality as the larger companies. Most people will choose a local company if they feel that pricing and quality are competitive.

Mass personalization can and will help your business achieve profitability and compete with larger companies on a local level. Your decision to become involved with this market will ensure your companies survival in tough economic times.

Small business strategy

Finding a local marketer that has the skills to promote your business properly is what you need to start. This will be a step in the right direction for your business. Many will say they just don’t have the money to do this type of thing, but if you find the right marketer it will not cost you, but rather you will only be spending a small percentage what your profits will be from this type marketing.

Bob Callahan

Simple Success (Not Easy)

followup101@gmail.com

Personal care with follow up is what is missing from most businesses in today’s market. We have a unique opportunity to change this and give customers what they want and deserve. We are all customers and want to feel special when we are spending our hard earned money.

Wouldn’t it be nice to be thanked for purchasing a product just to know they did not think of us as just a pay check? No matter what we purchase someone made money and being thanked is just common courtesy. This really falls on our local businesses and they need to be looking at this as a way to maintain old customers and get new ones..

Personal care with follow up is a system that maintains a connection with your customers and instead of complaints, opportunities present themselves and you can deal with them and have customers telling others how great the experience of dealing with you and your company is. This will keep your customers coming back and even recommending you to their friends and family.

This system has been proven time and time again, it simply works for any and every business. Is personal care with follow up a complicated and time consuming system that will take time away from what you need to be doing to increase sales? Absolutely not! It is the exact opposite it will increase sales and let you work a lot smarter and not so hard. It is a simple system that you will be able to work and do the things that customers want and deserve.

Many have asked me how long does it take for this system to start working and see the results that I am talking about. I suspect that the time for this to start working will vary from business to business. Big ticket items which customers do not purchase often may take longer, but they do have friends and this can shorten the time of success. Items that are purchased more often will take less time and your list can become large in a short time.

Personal care with follow up took me from a very average salesman to one of the best and it can do the same for you if you work it. It is simple and can be duplicated in every business so saying it will not work in your business is not true it can and it will, think personal!

Increasing your sales with the personal care with follow up system is going to be the best move you have ever made. It will prospect for you it will give you a personal sales force and all you have to do is work this simple system.

Bob Callahan

Simple Success (Not Easy)

For more Information: followup101@gmail.com