• Increase Simple Increase Business ?

  Filed under Follow Up Sales
  Oct 18

  Increase simple and increase business, that is the plain and simple truth and many will not get this at all. Everyday many are complicating business so much that they are confusing customers and they are walking out the door and looking for someone to simplify the process so they understand and can buy with confidence.

  People don’t buy complicated, but they will buy simple. Customers want to understand what they are purchasing and if you make the process simple they will do business with you. Don’t use technical terms or words that you looked up in the dictionary last night to impress customers, they do not care about how educated you are they just want simple ways to understand their purchase.

  Getting to the level of understanding for customers is key to increasing your business. Now this is not saying that all customers are not educated and you need to talk down to them, but you need to be talking with them. You are the expert at your business and you can find the terms that simplify how customers will understand it.

  Increase simple increase business just makes since if you think about it. I’m sure you have tried to purchase a product and just did not connect, it probably came down to that fact that whoever you were talking to was not talking with you but down to you and you just did not appreciate the treatment. Another problem might have been that the person you were talking to just did not know much about what they were talking about.

  There are other problems connected with people, but if they had increased simple it would have probably increased their business. Complicated situations are what people try to avoid so you need to remember to simplify the process. Are you up to the challenge to increase simple increase business?

  Bob Callahan

  Simple Success (Not Easy)

  followup101@gmail.com
  Tagged as: sales presentation, sales presentation training, sales tip, sales tips, success tips
  
  5 Comments

5 Responses to “Increase Simple Increase Business ?”

1. Tweets that mention Follow Up Sales 101 » Blog Archive » Increase Simple Increase Business ? -- Topsy.com said on October 19th, 2010 at 8:04 am

   [...] This post was mentioned on Twitter by BobCallahan, Tony Mack. Tony Mack said: RT @BobCallahan: Simple sells? http://www.followupsales101.com/blog/2010/10/18/increase-simple-increase-business/ [...]

2. 

   BillHibbler said on October 26th, 2010 at 6:34 pm

   You make some great points, Bob, but would love a real-life example (or even a mock exchange) to illustrate your Increase Simple, Increase Business example vs what many people are doing wrong.

   Thanks!

   Bill

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